Your vision in words


It’s amazing bringing new ideas into land

It’s difficult though. Staying true to your vision while the whole world seem to be facing another way is tough. It’s why visionaries matter and their stories matter. The kind of complexity they deal with is why I became a copywriter –  to listen to the clarity in people who want to change the world. 

I’m here to listen to you.


I’m an architect for stories

An architect organises space in meaningful, wonderful ways. I look for the story that expresses what you do in the same way.

I’ve worked with the stories of over 10,000 workshop participants and write copy for companies whose products you use everyday. I listen in a way that finds what you want to say before you know how to say it.

With the right story, we bring your ideas to life.

Simon is very gifted at understanding people’s fundamental needs and values. He uses that talent to help companies communicate from the heart.

Becky Baker

Communications consultant, RB Communications

Let’s get to work

I want to work with you to bring your vision into being. The start of this is a core story – a tightly worded document that expresses what you’re most about.

Then when you need the web pages, articles and social campigns to bring your vision alive, you have a writer whose already tuned in to what you want to do.

Grab me to develop your core story

Work with me further for articles, white paper and web pages



Get the heart of what you do on paper. Vital for ongoing communication. I’m making this popular request from clients available to you for 30% when we work together for the first time. 

  • 2 hours – consultation
  • 4 hours – research and copywriting
  • 2 hours – feedback and rewrite

14 DAYS FROM START TO FINISH – subject to your availability

€500 + BTW

Usually €720 + BTW


The talk was superb. I’m really delighted how things came together.

Joe Gebbia

Co-founder, Airbnb

I’m a purpose-driven writer and storyteller for:-

Royal Tropical Institute
Triodos Bank
Circle Economy
Rotterdam School of Management


MediaTrust UK






Simon knows how to get to the essence of your message and translate it into creative copy appealing to your audience. It is a blast to work with him, quick response times and he listens very well. Simon is the absolute master in storytelling.

Clarissa Filiius

SEO specialist, Booming

Simon is our storytelling star at TEDxAmsterdam. An accomplished, captivating storyteller himself, Simon has the enviable skill of bringing the best stories out in others. With stories being at the heart of a TED(x) talks, Simon is a valuable member of the speech coaching team.

Tara Philips

Coach Co-ordinator, TEDxAmsterdam

There are few people who understand the craft of storytelling & live it in their day-to-day work. Simon is one of them & because of this his stories speak to all of us.

Paul Hughes - Growth expert, Keynote Speaker


A speech that needed to land

Tomas Sala is an award-winning, internationally published game designer. When it came to laying out a vision for the applied gaming industry he reached out for support.

“At the time of Control Conference, our industry was headed over a cliff. I wanted to lay out an optimistic vision for my peers.

Afterward, people said  ‘I didn’t know you could talk like that’ because I had a lot more confidence in content and in the presentation. Simon’s influence made my talk more persuasive and have greater impact on the industry.”