Your vision in words

 Get a story that drives interest in your website or social bio

It’s amazing bringing new ideas into land

But difficult. Staying true to your vision while the whole world seem to be facing another way is tough. It’s why visions matter and stories matter. They present a way of doing things that others don’t recognise yet. I became a storyteller and copywriter –  to take pathbreaking, powerful ideas and express them in ways that others understand and take action on.

I’m here for your vision.


I’m an architect for stories

An architect walks down the street seeing calculations and concepts behind every building. I see stories everywhere I go. I’ll ask you questions that makes your story better. When you tell it you’ll feel why you love the work you do.

People have launched businesses, redirected careers and constructed global marketing plans from my workshops. But I just want to work with you one one one.

Because every story told has a chance to change the world. Let’s bring yours to life.

Simon is very gifted at understanding people’s fundamental needs and values. He uses that talent to help companies communicate from the heart.

Becky Baker

Communications consultant, RB Communications

Let’s get to work

You need space to express your story and speed so you can apply it quickly to your business. I offer a three-week process to get your story straight and set it in down in words you can use immediately on your website, LinkedIn bio, and in presentations. 

This core story motivates you and sends a powerful invitation to the people you want to work with.



Get ready-to-use copy for your website and LinkedIn bio.

  • 3 calls to develop your story
  • 4 hours of writing time
  • 21 days process

€500 + BTW


Want to know more? Let’s talk 

The talk was superb. I’m really delighted how things came together.

Joe Gebbia

Co-founder, Airbnb

I’m a purpose-driven writer and storyteller for:-

Royal Tropical Institute
Triodos Bank
Circle Economy
Rotterdam School of Management


MediaTrust UK






Simon knows how to get to the essence of your message and translate it into creative copy appealing to your audience. It is a blast to work with him, quick response times and he listens very well. Simon is the absolute master in storytelling.

Clarissa Filiius

SEO specialist, Booming

Simon is our storytelling star at TEDxAmsterdam. An accomplished, captivating storyteller himself, Simon has the enviable skill of bringing the best stories out in others. With stories being at the heart of a TED(x) talks, Simon is a valuable member of the speech coaching team.

Tara Philips

Coach Co-ordinator, TEDxAmsterdam

There are few people who understand the craft of storytelling & live it in their day-to-day work. Simon is one of them & because of this his stories speak to all of us.

Paul Hughes - Growth expert, Keynote Speaker


Words that had to land

Tomas Sala is an award-winning, internationally published game designer. When it came to laying out a vision for the applied gaming industry he reached out for support.

“At the time of Control Conference, our industry was headed over a cliff. I wanted to lay out an optimistic vision for my peers.

Afterward, people said  ‘I didn’t know you could talk like that’ because I had a lot more confidence in content and in the presentation. Simon’s influence made my talk more persuasive and have greater impact on the industry.”