Your vision in words

Good writing needs space.
Your schedule is jam packed.


I’ve trained and advised over 10,000 people in how to tell their story and written copy for household names.

This has honed an intuitive sense of what you want to say before you know how to say it.

It’s the difference between working with someone who tries to understand, and someone who simply gets you.


I’ll be your space.


Simon is very gifted at understanding people’s fundamental needs and values. He uses that talent to help companies communicate from the heart.

Becky Baker

Communications consultant, RB Communications

Your dream is precious

Others, live to work. You work to bring your dream alive.

Dreams need a different kind of handling. They need leaning into and real listening. Collaborating with copywriters that don’t get this can be a jarring experience.

That’s why I put in time upfront to listen to you in your own terms before we start working out ways to express your vision better.


The talk was superb. I’m really delighted how things came together.

Joe Gebbia

Co-founder, Airbnb

Tell your real story

I’m here to support visionary clients get their stories into the world.You can put me to work on your copywriting for:

Brand story
Campaign emails
Landing pages
Keynote speeches
Thought leadership articles
Social media

I’ll provide the words to match your quality of thought. I’ll think with you what needs to be said, and on what platforms to say it.



I’ve previously worked with:

Avery Dennison


Royal Tropical Institute
Triodos Bank
Circle Economy
Rotterdam School of Management


MediaTrust UK

Simon knows how to get to the essence of your message and translate it into creative copy appealing to your audience. It is a blast to work with him, quick response times and he listens very well. Simon is the absolute master in storytelling.

Clarissa Filiius

SEO specialist, Booming

Simon is our storytelling star at TEDxAmsterdam. An accomplished, captivating storyteller himself, Simon has the enviable skill of bringing the best stories out in others. With stories being at the heart of a TED(x) talks, Simon is a valuable member of the speech coaching team.

Tara Philips

Coach Co-ordinator, TEDxAmsterdam

There are few people who understand the craft of storytelling & live it in their day-to-day work. Simon is one of them & because of this his stories speak to all of us.

Paul Hughes - Growth expert, Keynote Speaker

A speech that needed to land

Tomas Sala is an award-winning, internationally published game designer. When it came to laying out a vision for the applied gaming industry he reached out for support.

“At the time of Control Conference, our industry was headed over a cliff. I wanted to lay out an optimistic vision for my peers.

Afterward, people said  ‘I didn’t know you could talk like that’ because I had a lot more confidence in content and in the presentation. Simon’s influence made my talk more persuasive and have greater impact on the industry.”