Your vision in words

Get your story on a single page


Your work involves thousands of emails, hundred of calls, dozens of presentations. Then you have what drives and motivates you.

What holds it all together?

A core story inspires you and brings others with you by connecting with your essential purpose.

I listen to you an boil all that down to a single sheet of A4. It’s an elevator pitch for people with an attention span. And it’ll drive the work you do every day.

Simon is very gifted at understanding people’s fundamental needs and values. He uses that talent to help companies communicate from the heart.

Becky Baker

Communications consultant, RB Communications

I’m like an architect for stories

Like an architect sees the inner workings of buildings around them, I see the world as a series of interlocking stories. I see intentions, core desires and the best ways to express them.

My inutition is honed by over 10,000 workshop participants and copywriting for top-level clients. I usually get what you want to say before you know how to say it.

You then check the words to see if I’ve got it right. Through that dialogue, we create story.

The talk was superb. I’m really delighted how things came together.

Joe Gebbia

Co-founder, Airbnb

Let’s get to work

If you are an individual entrepeneur or small team our process together takes one month. I interview you and find what’s are the core of what you do. We build a story, then test it.

 This ends up on an A4 short that expresses:

Who you are
What you do
Why you do it

 It expresses business fundamentals and unique personality. It’s so fun, it hardly feels like work. But its results are profound.


I work best with businesses that have purpose

Royal Tropical Institute
Triodos Bank
Circle Economy
Rotterdam School of Management


MediaTrust UK






Simon knows how to get to the essence of your message and translate it into creative copy appealing to your audience. It is a blast to work with him, quick response times and he listens very well. Simon is the absolute master in storytelling.

Clarissa Filiius

SEO specialist, Booming

Simon is our storytelling star at TEDxAmsterdam. An accomplished, captivating storyteller himself, Simon has the enviable skill of bringing the best stories out in others. With stories being at the heart of a TED(x) talks, Simon is a valuable member of the speech coaching team.

Tara Philips

Coach Co-ordinator, TEDxAmsterdam

There are few people who understand the craft of storytelling & live it in their day-to-day work. Simon is one of them & because of this his stories speak to all of us.

Paul Hughes - Growth expert, Keynote Speaker

A speech that needed to land

Tomas Sala is an award-winning, internationally published game designer. When it came to laying out a vision for the applied gaming industry he reached out for support.

“At the time of Control Conference, our industry was headed over a cliff. I wanted to lay out an optimistic vision for my peers.

Afterward, people said  ‘I didn’t know you could talk like that’ because I had a lot more confidence in content and in the presentation. Simon’s influence made my talk more persuasive and have greater impact on the industry.”