Rotterdam, I love you is a film project and urban movement dedicated to expressing the powerful life at the heart of Rotterdam.
In 2015, Simon was invited to work with RILY on their core story. After a day together, we were able to find the main ingredients that motivated talented producers Matt Jaems and Joeri Pruys to undertake this ambitious project. In their words, the session helped them to “re-find the focus of our organisation.”
Eighteen months on, the project is thriving with international directors and stars ready to descend on Rotterdam for filming this summer [time of writing April 2017].
The final film will feature 11 storylines weaving through each other seamlessly, while expressing the diverse nature of the city. To prepare directors for the task, a story conference was assembled in March of 2017 with Simon acting as master of ceremonies.
The assembled talent of Atom Egoyan, Paula van der Oest and Rutger Hauer meant that ideas and Oscar nominations were bouncing around the room. Simon’s job was to design a process that would allow directors to reap the most from their synergy. It also involved working behind the scenes to resolve some creative dilemmas.
Once again, the combination of talent, intelligent process and just the right amount of story made for an exceptional two days.