Triodos Head-Heart Impulse for Entrepreneurs

The progressive bank Triodos has built an outstanding reputation in creating financial services that benefit society and the environment. By offering the services of a standard retail bank but focusing its resources and financial management on people and planet, the bank has not only created an impressive degree of impact but also a burgeoning client base, anxious for banking that not only does less harm, but actively does good.

Generating the Story of MBA Alumni at RSM

Rotterdam School of Management has been generating elite business talent for 40 years. Their MBA alumni community already has a sense of belonging and shared memory. All that was needed was to tap into it.

In autumn 2016 and 2017, Simon hosted a session to create a group story for 100 participants in just 1.5 hours.

Through group dialogue and open exchange, the group was able to generate a set of values that they both recognised and could stand behind. All that was needed then to add stories to these to these values – et voila! A living mythology is created for 100 people that they can spread into wider communities, creating momentum for the RSM brand.

The event thrived on the dedication and focus of MBA alumni, all respectable business leaders themselves, and their willingness to discover and listen to each other. An optimised process was re-run in 2017, with 2018 already booked in the calendar.

Story Activation for Danish Non-Profits

After a successful workshop in November 2014, we worked with CISU to create a story activation tool for their 300-member network. After consultation, prototyping, and testing, the tool provided input for CISU to conduct story workshops with their members. Words That Change provided story expertise, which CISU adapted and enhanced through the unrolling of its story programme. This is an example of in-skilling which allows us to have powerful impact where budgets need to be conserved for critical causes.

Rotterdam Story Conference

Rotterdam, I love you is a film project and urban movement dedicated to expressing the powerful life at the heart of Rotterdam.

In 2015, Simon was invited to work with RILY on their core story. After a day together, we were able to find the main ingredients that motivated talented producers Matt Jaems and Joeri Pruys to undertake this ambitious project. In their words, the session helped them to “re-find the focus of our organisation.”

Eighteen months on, the project is thriving with international directors and stars ready to descend on Rotterdam for filming this summer [time of writing April 2017].

The final film will feature 11 storylines weaving through each other seamlessly, while expressing the diverse nature of the city. To prepare directors for the task, a story conference was assembled in March of 2017 with Simon acting as master of ceremonies.

The assembled talent of Atom Egoyan, Paula van der Oest and Rutger Hauer meant that ideas and Oscar nominations were bouncing around the room. Simon’s job was to design a process that would allow directors to reap the most from their synergy. It also involved working behind the scenes to resolve some creative dilemmas.

Once again, the combination of talent, intelligent process and just the right amount of story made for an exceptional two days.

“We re-found the focus of our organization; I would recommend Simon heartily.” – Varcel

Little Chicken

Heavy conference season creates extra demand for business leaders. Little Chicken is an applied gaming company with visionary expertise in creating education and entertainment products for big-name clients. In the autumn of 2015, Simon came in to support several conference engagements, applying his storytelling expertise to the brilliant knowhow of Little Chicken leadership. The result was a series of outstanding, thought-leading talks, that removed the stress of having to think about a talk and put them in an accomplished storyteller’s hands.

Giving the Storytelling Edge to Prison Facilitators

Young in Prison trains facilitators in the Netherlands and South Africa to enter prisons and work with young people. In doing so, they provide meaning to young people who have been told by the system that all usual paths are closed to them.

Young in Prison facilitators received training from Simon in 2014 and 2016. These trainings were able to add a deeper appreciation of story to volunteers are both talented and extraordinarily fearless.

Interactive Story Journey at Other 2016

E-motive is an international learning exchange between the global North and South, resulting in knowledge flow that improves development in both directions. Witness, for example, the Dutch dairy farmer who picked up tips in treating his cows from an Indian colleague, thus lessening their needs for antibiotics.


Ever-evolving media means ever-evolving threats. Irdeto has been leading the market in media security for decades, evolving solutions as media changed from being T- and set-top box-based, to multi-screen and online.

In 2014 & 2015, Simon engaged in a number of workshops and consultancy assignments that covered story training for marketing team members and story development for conference booth marketing for new products.

These engagements supported the marketing team’s journey to move from a story that was designed for set top boxes to one that accommodated protection for multi-screened and fluid networks.

Re-Imagining the Stories of CEAL

CEAL changes the way locals relate to each other through inspired local projects. This Europe-wide community uses a social gaming technique developed in Brazil called the Oasis game.

CEAL’s genius lays in reminding people of their own power to effect change right on their doorstep. These volunteers and facilitators already know they are good, so what if we polished their story talent a little?

CEAL invited Simon to train volunteers at their conference in April 2016. The stories unleashed led to a blog writing project that he was then asked to edit and oversee.

This resulted in widespread publicity using the voices of its diverse community of talent.

Chief Storytelling Officer at Field Reporter

Field Reporter is a dynamic start-up that takes purpose-driven businesses to the heart of their real story.

From September to December 2016, we worked together to enhance in-house storytelling capability and create a story generation tool to support their clients.

Field Reporter supplied the technology, with on-the-spot story expertise offered by Simon. This talented team is now in a crucial phase of its development, and is pretty much a dream project for a consultancy dedicated to improving business storytelling for the last seven years.

Story Training at Circle Economy

Circle Economy promotes systems change in closing the loop of how we use resources at the company, sector, and regional levels. In the beginning of 2015, they approached us to discover how they could tell a better story. We designed a half-day workshop that brought together 15 team members, including leadership, to find their own personal stories and how they merge to create the combined Circle Economy story.

TedX Amsterdam: Speakers Workshop

This four-hour workshop will enable the speakers of TEDxAmsterdam to delve into the story they already have.

What emotion can they bring out? What is the deeper meaning that could be discovered? Once found, this becomes the basis for formulating a deeply-compelling talk with purpose, coherence and meaning. The workshop will involve self-investigation and live story practice in a relaxed, supportive and playful atmosphere.​​

Venue: The Hub Amsterdam

Date: TBC

Invitation only.

Storytelling Workshops with ING

Storytelling is growing to be seen as a vital art in in any leader’s toolkit. Whether communicating in writing or in person, one needs to know how to structure a story to get a message across for maximum impact.

These workshops, in association with Flickering Wall, taught leaders how they can bring more focus to their communications, and how to apply the age-old art of storytelling to improve internal communication and alignment within and across teams.

The workshops were customized for ING, with 20-odd workshops running in the Netherlands and Belgium, in English, Dutch and French.

Telling Stories at the Edge

An afternoon at the ABN Amro’s Innovation Center stretched participants’ minds on how they can communicate technological developments. With a main theme of how innovation stories blend possibility and reality, the interactive workshop led participants through their own innovation stories, bringing their knowledge and expertise to the story table.
What: Innovation storytelling workshop
Who: ABN Amro, 30 + participants
When: June 2015
How long: 2.5 hours

Storytelling for Business in Helsinki

This storytelling workshop is arriving at the Hub Helsinki September 20th to unleash a whirlwind of charismatic storytellers on the social business community.

Everyone has a storyteller lurking inside them and when this is put to business use it can dramatically improve the presentation and communication of your business. You may know what your business does – But what makes its activities meaningful?

Expert Meeting: Building Partnerships to Promote Inclusion and Counter Anti-Migrant Narratives

Geneva 11 May 2017

Organised by the Office of the United Nations High Commissioner for Human Rights, this event looks at the challenging circumstances of storytelling around migration.

With the aim of reaching those not yet persuaded of the benefits of migration, the day’s conference invites global experts to assess the best way forward in turning minds.


Discover the magic of storytelling yourself

Myths & Music

15 February @ 8:00 pm - 10:30 pm

Run with your story

23 February @ 10:00 am - 5:00 pm

Myths & Music

15 March @ 8:00 pm - 10:30 pm

Becoming Mythic

25 May @ 6:00 am - 27 May @ 5:00 pm